Gated Content

Digital content such as guides, templates, webinars, or reports that requires a visitor to provide their contact information, typically an email address, before they can access it.

Gated content is a foundational lead generation tool. It exchanges immediate value for contact details, growing an owned email list with prospects who have demonstrated real interest.

A founder creates a detailed "2025 Founder's Pricing Guide" PDF and places it behind a form on her website. Visitors who want the guide provide their email, joining her list and entering her email nurture sequence.