Creator Economy & Contentintermediate
Ghostwriting
Definition
Writing content, articles, books, social posts, speeches, on behalf of someone else who publishes it under their own name.
Why it matters
Ghostwriting is a high-income service requiring strong writing skills and discretion. Ghostwriters for executives on LinkedIn or CEOs writing books can charge £500-£5,000+ per project.
Example
A copywriter ghostwrites weekly LinkedIn posts for a tech CEO. She charges £800/month for four posts. The CEO's thought leadership grows. The copywriter's referral income grows.
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