E-Commerce & Product Sellingbeginner
Gross Sales
Definition
The total amount of money you took from sales before any deductions like refunds, discounts or fees are removed.
Why it matters
Gross sales show your top-line demand, but on their own they can flatter you, so always read them alongside net sales and profit.
Example
In a month you take £20,000 in orders before refunds and discounts, so your gross sales are £20,000.
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