Growth Hacking

Using creative, low-cost, often unconventional tactics to rapidly grow a business, prioritising experiments and iteration over traditional slow-burn marketing.

Early-stage founders cannot afford conventional marketing budgets. Growth hacking finds the few high-leverage tactics that produce outsized results with minimal resources.

Dropbox offered 500MB of extra storage to every user who referred a friend. This single growth hack grew them from 100,000 to 4 million users in 15 months.