Growth Marketing

A data-driven approach to marketing that experiments rapidly across the full customer journey from acquisition to retention, optimising every stage to maximise sustainable growth.

Traditional marketing focuses on awareness and acquisition. Growth marketing extends this to activation, retention, referral, and revenue, treating every stage as an opportunity to improve.

A growth marketer notices that users who complete the onboarding checklist have a 3x higher 90-day retention rate. She makes onboarding completion the first priority, increasing it from 30% to 70%, which compounds into significantly higher revenue.