Guerrilla Marketing

Unconventional, low-budget marketing tactics that generate attention and awareness through creativity, surprise, or community engagement rather than paid advertising.

Guerrilla marketing allows founders with small budgets to create outsized impact. The most shareable moments often cost almost nothing but deliver far more reach than equivalent paid campaigns.

A founder promoting her sustainable fashion brand paints a striking mural in her city centre, films the reaction, and posts the video. It goes viral locally, generates press coverage, and drives more awareness than any ad she could have afforded.