Marketing & Advertisingintermediate
Guest Posting
Definition
Writing and publishing an article on another brand's website or blog, gaining exposure to their audience and typically earning a backlink to your own site.
Why it matters
Guest posting builds authority, earns valuable backlinks for SEO, and introduces you to established audiences. One strong guest post on a high-traffic site can generate leads for months.
Example
A fitness coach writes a guest post for a health magazine website. The post ranks on Google, links to her site, and generates 150 new email subscribers over three months.
Related terms
Learn the language of business - and build the systems behind it.
Rich Girl Systems turns 1168+ founder concepts into a step-by-step programme with daily challenges, XP and your own assistant.
Take the free founder quiz