Marketing & Advertisingbeginner
Hashtag Strategy
Definition
A deliberate approach to selecting and using hashtags on social platforms to increase discoverability, reach, and engagement with target audiences.
Why it matters
The right hashtags put your content in front of people who are actively exploring that topic. Too broad and you disappear; too niche and nobody is watching.
Example
A founder posts on Instagram using a mix: 2 huge hashtags (#entrepreneurship), 3 medium (#ukstartup), and 5 niche hashtags (#femalefounder). Reach increases by 40%.
Related terms
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