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Marketing & Advertisingbeginner

Hero Section

Definition

The large, attention-grabbing area at the very top of a web page, usually holding your main headline, a short promise and a button.

Why it matters

The hero section is the first thing visitors see, and it often decides in seconds whether they stay or leave, so it carries huge weight.

Example

A coaching site might have a hero section with the headline "Quit the burnout, build the business you love" and a "Book a call" button.

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