Hooks

The opening lines, frames, or visuals of content, video, post, or ad, designed to stop the scroll and compel someone to keep watching or reading. The first 1-3 seconds are everything.

Without a strong hook, your best content gets ignored. Mastering hooks is the single highest-leverage skill in social media content. It multiplies the impact of every piece you create.

A founder tests 3 hooks for the same Reel: "How I made £10k" gets 200 views; "The £10k mistake I made" gets 8,000; "I did this for 30 days and made £10k" gets 40,000.