Marketing & Advertisingintermediate
Influencer Marketing
Definition
Paying or gifting content creators to promote your product to their audience, leveraging the trust they have built with their followers.
Why it matters
Influencers provide warm introductions to their audience. A recommendation from someone a follower trusts converts at a dramatically higher rate than a cold ad.
Example
You send your £45 skincare set to a wellness creator with 120,000 TikTok followers. Her honest review generates 800 visits to your store and 60 sales in 48 hours.
Related terms
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