All terms
Marketing & Advertisingintermediate

Influencer Marketing

Definition

Paying or gifting content creators to promote your product to their audience, leveraging the trust they have built with their followers.

Why it matters

Influencers provide warm introductions to their audience. A recommendation from someone a follower trusts converts at a dramatically higher rate than a cold ad.

Example

You send your £45 skincare set to a wellness creator with 120,000 TikTok followers. Her honest review generates 800 visits to your store and 60 sales in 48 hours.

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