Keyword Research

The process of discovering the exact words and phrases your target audience types into search engines, so you can create content that ranks for those searches.

Without keyword research, you are guessing what your audience wants. With it, you can create content that attracts the exact people searching for what you sell.

A nutritionist discovers that "high protein meal prep for beginners" gets 12,000 monthly searches and low competition, so she writes a detailed guide targeting that term.