Marketing & Advertisingintermediate
Last-Touch Attribution
Definition
A way of measuring marketing that gives all the credit for a sale to the final thing a customer interacted with before buying.
Why it matters
Last-touch attribution highlights what closes the deal, helping you sharpen the offers and pages that turn interest into actual purchases.
Example
If a customer clicked a discount email right before checking out, last-touch attribution credits that email for the sale.
Related terms
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