Launch Checklist

A comprehensive list of tasks and milestones to complete before, during, and after a product or business launch, ensuring nothing critical is missed in the complexity of bringing something new to market.

Launches involve dozens of moving parts across copywriting, technology, legal compliance, customer support, and marketing. A checklist prevents costly oversights like a broken checkout link or missing email sequence.

A founder's launch checklist includes testing checkout on mobile and desktop, confirming email automations trigger correctly, scheduling all social posts, briefing her customer support process, setting up tracking pixels, and preparing a refund policy.