Lead Capture Form

A form on a website designed to collect visitor information, typically name and email, in exchange for something of value like a guide, discount, or access.

Lead capture forms are the bridge between anonymous traffic and a relationship you own. Every form submission builds the email list that becomes your most valuable marketing asset.

A founder adds a lead capture form to her homepage offering a free "Pricing Calculator" download. 8% of visitors submit their email, converting anonymous traffic into warm leads.