Lead Magnet

A free piece of value, checklist, guide, template, discount, quiz, offered in exchange for someone's email address or contact details.

Lead magnets grow your email list with people who are genuinely interested in your niche. An email subscriber is worth significantly more than a social media follower.

You create a free "30-day skincare routine PDF" and offer it to anyone who joins your newsletter. In 30 days you build a list of 1,000 interested buyers.