Lead Velocity Rate

The month-on-month percentage growth in the number of qualified leads your business generates. It tracks how quickly your pipeline is expanding.

Because leads turn into future revenue, lead velocity is a forward-looking indicator of growth that often predicts where sales will be in a few months time.

A founder had 80 qualified leads last month and 100 this month, a lead velocity rate of 25 percent, giving her confidence that revenue will rise soon.