Business Foundationsintermediate
Lean Startup
Definition
A business methodology focused on building, measuring, and learning in rapid cycles, minimising waste by testing assumptions cheaply before scaling.
Why it matters
The Lean Startup approach helps founders avoid spending months building products nobody wants. Test early, fail fast, learn faster.
Example
Instead of building a full app, a founder creates a landing page describing the product, runs £200 of Facebook ads to it, and measures sign-up rate before writing a single line of code.
Related terms
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