Pricing & Salesintermediate
Lifetime Deal
Definition
A one-time payment that grants permanent access to a software product, rather than an ongoing subscription. Common on platforms like AppSumo.
Why it matters
Lifetime deals provide immediate cash for early-stage SaaS companies in exchange for giving up recurring revenue. Buyers get a low upfront cost for long-term use.
Example
A SaaS founder offers a £299 lifetime deal on AppSumo. 500 buyers generate £149,500 upfront, funding product development without raising investment.
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