Logo Retention

The share of customers, counted as individual accounts or "logos", who are still with you after a period, regardless of how much each one spends.

Logo retention shows whether customers stick around at all, separate from revenue. You can lose lots of small accounts while revenue grows, which hides a leaky product.

You started the year with 100 customers and 85 are still subscribed twelve months later, so your logo retention is 85%.