Marketing & Advertisingintermediate
Long-Tail Keywords
Definition
Longer, more specific search phrases, typically 3-5 words. That have lower search volume but higher intent and lower competition than broad keywords.
Why it matters
Long-tail keywords attract visitors who know exactly what they want. A blog ranking for "vegan protein powder for women over 40" converts far better than one ranking for "protein powder."
Example
Instead of targeting "accounting software" (extremely competitive), a startup targets "accounting software for freelancers", ranking on page one within weeks.
Related terms
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