Lookalike Audience

An ad targeting feature where platforms (Meta, TikTok, Google) find new people who statistically resemble your existing customers or best-performing visitors.

Lookalike audiences dramatically expand your reach to cold audiences who are highly likely to convert, without you manually defining who to target.

You upload a list of your 500 best customers to Meta. Meta finds 2 million other users across the country who share similar characteristics and behaviour.