AI & Automationintermediate
Marketing Automation
Definition
Software that automatically sends marketing messages, scores leads, and manages campaigns based on user behaviour or predefined rules, without manual intervention.
Why it matters
Marketing automation lets a one-person business deliver personalised, timely communications at scale, nurturing leads, welcoming new customers, and re-engaging dormant ones automatically.
Example
A founder sets up automation: when someone downloads a free guide → welcome email immediately → educational email 2 days later → offer email day 5 → follow-up day 7. All automated.
Related terms
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