Creator Economy & Contentintermediate
Masterclass
Definition
A premium educational experience, live or recorded, where an expert teaches advanced skills, strategies, or frameworks in depth to a paying audience.
Why it matters
Masterclasses command higher price points than standard courses because of their exclusive, expert-led positioning. They also build authority and can feed into higher-ticket offerings.
Example
A copywriter offers a £197 live masterclass: "Write Sales Emails That Convert." 40 attendees pay, generating £7,880 in a single afternoon.
Related terms
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