Media Buying

The process of purchasing advertising space or time across digital and traditional channels to reach a target audience at the lowest possible cost for the desired outcome.

Effective media buying determines where your message appears and how much you pay for attention. Poor buying wastes budget reaching the wrong people; strategic buying multiplies every pound of ad spend.

A founder works with a media buyer who negotiates discounted podcast sponsorship slots, newsletter placements, and Meta ad inventory that reach her exact target demographic at a lower blended cost per lead than she could achieve alone.