Media Kit

A document that brands share with potential partners, press, or sponsors, containing audience stats, engagement rates, pricing, case studies, and brand information.

A polished media kit signals professionalism and makes it easy for brands and journalists to say yes quickly. Without one, you leave money on the table in brand deal negotiations.

An Instagram creator has 25K followers and a 4.2% engagement rate. Her media kit shows these stats, demographics, past collaborations, and a rate card, making it easy for brands to pitch her.