Websites & Technologyintermediate
Meta Description
Definition
The short text (150-160 characters) that appears under your page title in Google search results. It does not directly affect ranking but strongly influences click-through rate.
Why it matters
A compelling meta description is your search ad copy. It convinces someone scanning results to click on your link over the nine others on the page.
Example
Instead of "Welcome to our candle store," use: "Luxury soy candles handmade with care. Free delivery on orders over £35. Shop our bestselling scents, loved by 12,000+ customers."
Related terms
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