Marketing & Advertisingbeginner
Microcopy
Definition
The tiny bits of text scattered through your website and app, like button labels, form hints, error messages and confirmation notes.
Why it matters
Thoughtful microcopy reassures people, reduces confusion and adds personality, which can be the difference between a sale and an abandoned cart.
Example
Instead of a dull "Submit" button, friendly microcopy might read "Yes, send me the goodies".
Related terms
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