Minimum Viable Audience

The smallest group of highly engaged people whose support is sufficient to sustain and grow a business or creative project, as opposed to chasing mass reach from the start.

Trying to appeal to everyone at the start leads to generic, forgettable positioning. Building for a minimum viable audience first creates a concentrated base of advocates who help you grow through referrals and feedback.

A founder building a ceramics community decides to focus deeply on 200 serious ceramic artists rather than 2,000 casual hobbyists. Her tight niche creates stronger community, higher engagement, and better word of mouth.