Mobile Commerce

Buying and selling conducted via smartphones and tablets, including purchases made through mobile-optimised websites, apps, social media, and in-app checkout experiences.

The majority of e-commerce traffic now comes from mobile devices. A website or checkout that is not optimised for mobile will lose sales to friction at the exact moment a customer is ready to buy.

A founder notices her analytics show 70% of website visitors come from mobile but her conversion rate on mobile is half that on desktop. After improving her mobile checkout, overall revenue increases significantly with no additional traffic.