Websites & Technologyintermediate
Mobile Optimisation
Definition
Designing and building your website to work perfectly on smartphones, fast loading, finger-friendly buttons, readable text, and no horizontal scrolling.
Why it matters
Over 60% of e-commerce traffic is mobile. A poor mobile experience kills conversions. Google also uses mobile-first indexing, meaning your mobile site determines your search ranking.
Example
Your desktop site converts at 3.2% but mobile converts at 0.8%. The same product, same audience, same price. The only difference is mobile UX. Fixing mobile buttons and checkout flow closes most of that gap.
Related terms
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