Monetisation

The process of generating revenue from an audience, content, or platform. Methods include digital products, memberships, brand deals, affiliate marketing, and consulting.

Building an audience without a monetisation strategy is a hobby. Understanding the different models helps you design a creator business that generates revenue proportional to your reach.

A founder with 12,000 Instagram followers monetises through: a £97 digital product, a £47/month membership, and monthly brand deals at £1,500 each, £8,000/month total from the same audience.