Creator Economy & Contentbeginner
MUA
Makeup Artist
Definition
A professional who applies makeup for shoots, events or clients. In beauty and content businesses, MUA is the common shorthand you will see in briefs, credits and collaboration requests.
Why it matters
Knowing the shorthand lets you brief shoots, credit collaborators correctly and hire the right help. A skilled MUA can lift the quality of your product imagery dramatically.
Example
For a launch shoot a beauty brand books an MUA to create three looks that show the same lipstick on different skin tones.
Related terms
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