Marketing & Advertisingintermediate
Native Advertising
Definition
Paid content that matches the look, feel, and format of the platform it appears on, so it doesn't feel like an ad.
Why it matters
People are trained to ignore traditional ads. Native content blends into editorial feeds and earns higher engagement and click-through rates than banner ads.
Example
A sponsored article on a business website that looks like regular editorial content, or a promoted pin on Pinterest that looks like organic content.
Related terms
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