Marketing & Advertisingintermediate
Nurture Sequence
Definition
A series of automated emails sent over time to build trust with a new subscriber before you ask them to buy.
Why it matters
Most people are not ready to purchase the moment they meet you. A nurture sequence warms them up so the eventual offer feels welcome, not pushy.
Example
After someone downloads your free guide, they get a welcome email, then a helpful tip, then a story, then a gentle offer over a week or two.
Related terms
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