Onboarding

The process of guiding a new user or customer through your product for the first time, from sign-up to their first moment of value.

Poor onboarding is the biggest cause of churn in SaaS. If users do not experience value within their first session, most will never return. Great onboarding makes the "aha moment" inevitable.

Notion's onboarding gives you a pre-populated workspace with example content so you immediately see the product working. Blank-slate onboarding loses 60-70% of users within day one.