E-Commerce & Product Sellingintermediate
Order Fulfilment Rate
Definition
The percentage of customer orders successfully shipped and delivered on time and in full, a key measure of operational reliability.
Why it matters
A low fulfilment rate leads to refunds, bad reviews, and lost repeat customers. Consistently fulfilling orders builds trust and drives repeat purchase rates.
Example
A business fulfils 985 of 1,000 orders on time and in full, an order fulfilment rate of 98.5%.
Related terms
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