Organic Traffic

Visitors who find your website or content without you paying for it, through Google search, social media posts, word of mouth, or PR.

Organic traffic is free and compounds over time. A well-ranking blog post or viral TikTok can drive traffic for months or years without ongoing spend.

You post a YouTube video answering "how to start an Etsy shop." Two months later it has 20,000 views and drives 300 website visits per week, all organic.