Social & Contentintermediate
Outbound Clicks
Definition
Clicks that take someone off the social platform, usually to your website, shop or link in bio.
Why it matters
Outbound clicks are where social attention turns into real traffic you own. They are the truest sign that content is not just liked but is actually sending people towards a purchase.
Example
A pin gets 5,000 impressions and 150 outbound clicks to your product page, a 3% click-through to your site.
Related terms
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