Marketing & Advertisingbeginner
Owned Media
Definition
Marketing channels you fully control. Your website, email list, blog, podcast, or app, where no third-party algorithm determines your reach.
Why it matters
Owned media is your most resilient asset. When Instagram changes its algorithm or a platform disappears, your website and email list are still yours.
Example
A coach's email newsletter with 5,000 subscribers is owned media. She is not dependent on any social platform to reach her audience.
Related terms
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