Pricing & Salesbeginner
Package Pricing
Definition
Bundling a defined set of deliverables into a named, fixed-price offer rather than quoting per hour or per item.
Why it matters
Packages simplify buying decisions, prevent scope creep, and shift the client's focus from "how many hours?" to "what outcome do I get?", a far more value-focused conversation.
Example
"Brand Starter Package, £1,800: logo, colour palette, 3 brand fonts, business card design, social profile graphics. Ready in 10 days." Clear. Fixed. No confusion about what is included.
Related terms
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