Websites & Technologyintermediate
Page Speed
Definition
How quickly a web page loads fully for a visitor. Measured in seconds or Core Web Vitals scores.
Why it matters
A 1-second delay in page load reduces conversions by 7%. Google uses page speed as a ranking factor. Slow sites lose sales and SEO ground simultaneously.
Example
Your product page loads in 4.8 seconds on mobile. Using compressed images and a CDN, you reduce it to 1.6 seconds. Your mobile conversion rate improves by 12%.
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