All terms
Marketing & Advertisingbeginner

Paid Media

Definition

Any marketing channel or placement you pay for, including social media ads, Google Ads, sponsored content, display ads, and influencer partnerships.

Why it matters

Paid media lets you reach audiences at scale immediately, rather than waiting for organic growth. The trade-off: it stops the moment you stop paying.

Example

Running Meta ads to drive traffic to a product launch page.

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