Marketing & Advertisingbeginner
Paid Media
Definition
Any marketing channel or placement you pay for, including social media ads, Google Ads, sponsored content, display ads, and influencer partnerships.
Why it matters
Paid media lets you reach audiences at scale immediately, rather than waiting for organic growth. The trade-off: it stops the moment you stop paying.
Example
Running Meta ads to drive traffic to a product launch page.
Related terms
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