Paid Social

Advertising on social media platforms, Instagram, Facebook, TikTok, Pinterest, LinkedIn. You pay per click or impression to target specific audiences with creative content.

Paid social is the fastest way to reach targeted audiences at scale. But it requires creative testing, precise targeting, and ongoing management, and stops working the moment you stop paying.

A founder runs £500 of Meta ads targeting women 25-40 interested in entrepreneurship. She tests 4 creatives, identifies the winner, and scales the budget on the highest performer.