Business Foundationsbeginner
Pilot Programme
Definition
A small-scale, time-limited test of a new product, service, or business idea, run with a small group before committing to a full launch.
Why it matters
A pilot lets you validate demand, gather real feedback, and fix problems before investing significant time or money in a full launch.
Example
A founder offers her new group coaching programme to 5 beta clients at a 50% discount in exchange for detailed feedback before launching publicly at full price.
Related terms
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