Pipeline Value

The total combined value of all active sales opportunities currently in your pipeline, a forward-looking indicator of potential revenue.

Pipeline value helps you forecast future income and identify whether you have enough opportunities to hit your revenue goals. A healthy pipeline should be 3-5x your monthly revenue target.

A consultant has 8 active proposals totalling £48,000 in potential project value. With a 30% close rate, she forecasts around £14,400 will close this month.