Marketing & Advertisingbeginner
Podcast Guesting
Definition
Appearing as a guest on other people's podcasts to share your expertise, reach new audiences, and build authority in your niche.
Why it matters
Podcast audiences are highly engaged and trust their hosts. A single episode can drive a meaningful spike in website traffic, email subscribers, and brand awareness.
Example
A business coach appears on 12 podcasts in one quarter. Each appearance drives 50-200 new email subscribers and positions her as a go-to expert in her field.
Related terms
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