Pop-Up Shop

A temporary retail space, at a market, department store, or standalone venue, where a brand sells products in person for a limited time.

Pop-up shops let product brands connect with customers face-to-face, test new markets, and generate press coverage, without the commitment of a permanent retail location.

An online skincare brand runs a 3-day pop-up in a London department store. They generate £8,000 in sales, 300 new email subscribers, and coverage in a beauty magazine.