Marketing & Advertisingbeginner
PPC
Pay Per Click
Definition
An advertising model where you only pay when someone clicks your ad, not for impressions or views. Used across Google, Meta, TikTok, Pinterest, and LinkedIn.
Why it matters
PPC gives you precise cost control. You set a daily budget and never overspend. Every click is a measurable event tied to real cost.
Example
You run Google Ads with a £20/day budget. The platform shows your ad all day, but you only pay when someone clicks. If no one clicks, you pay nothing.
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