Marketing & Advertisingintermediate
Press Release
Definition
A short, formal announcement sent to journalists and media outlets to share newsworthy information about a business, a product launch, funding round, or milestone.
Why it matters
A well-timed press release can earn free media coverage that reaches thousands of readers. Even small business milestones can be newsworthy with the right angle.
Example
A founder writes a press release about crossing £1 million in revenue as a bootstrapped business. Three regional publications and one national outlet run the story.
Related terms
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